Sep 09 2006
Condo Marketing
Interesting tidbit in the Seattle PI about marketing condos, which in Seattle range from an 80’s throwback at Onyx to aiming towards spirituality to the enticing the “Hitchcock demographics” at Escala.
It must work since the marketing geniuses are coming up with them. Though, in reading blogs and comments about the Onyx’s cheesy South Beach theme, lots of people are poking fun at them too.
On the other hand, not all people are grasping at the lifestyle the marketers are selling, as some projects appear to be stagnant. Rumor has it a current Belltown project replaced it’s marketing team recently.
