Oct 06 2006
A Moda No-No
Moda Condominiums is a new development in Belltown. It got a lot of press and I even have a couple of entries on my Seattle Condo blog, most notably for it’s small studio size (sub 300 sq ft) and pricing starting at $149,950.
Yet, it was popular with buyers as the 250 units sold out in only a few days requiring Moda to start a waiting list. But not everyone who registered or visited their presentation center put their name down so they sent out an email letting interested people know about the waiting list.
They sent the email to hundreds of people. The problem was, they put everyone’s email address in the “To” field instead of the “BCC” field. So, now hundreds of people have hundreds of email address. And, Real Estate is about sales and marketing and those email addresses can certainly fall into unscrupulous hands.
Apparently, it didn’t take long. A loan officer with a mortgage company in Lower Queen Anne spammed everyone that were included in the original email. He just copied and pasted all the email addresses.